Our Team
Real Provenance TM is backed by many years of experience and knowledge of wine, marketing, product development, security, supply chain, and labeling.
Robert Sherwood, CPP
President, Holoshape Products
Robert Sherwood is a brand protection specialist with extensive experience in analyzing, designing, and implementing label and software programs for Fortune 500 companies and startups desiring to protect their IP and market their products.
Entering the holographic design space in 1992, he later established Holoshape Products, Inc. in 1998 in Charlottesville, VA, to manufacture, broker, and project manage hologram label products for security and promotional applications.
Robert is a past Chairman and current board member of the NASPO International, directing initiatives and writing policies to meet security and supply chain qualifications. Robert is an ASIS Certified Protection Professional (CPP) and a frequent speaker presenting brand protection solutions for labels, print technologies, and track & trace system.
Fred Reno
President, CEO, Thomas Jefferson Wine Company
The Thomas Jefferson Wine Company was established in 1999 by Fred Reno, a well-known and accomplished wine business executive with over 40 years of experience and success in sales, marketing, and branding of wine. Fred understands all facets of the wine business and can speak to any issue or challenge a wine producer can encounter in the market and provide workable strategies and solutions. He believes that Real Provenance TM is a marketing tool that will enhance any wine producer's reach to connect directly with their wine consumers.
Fred is featured in a segment of the documentary film "America's Wines; The Legacy of Prohibition," part of the Bancroft Library series. His opinions and writings have been published in various industry publications.
Fred most recently relocated to Charlottesville, Virginia, to use his experience to champion the cause of the vintners in Virginia. You can check out his Podcast at www.finewineconfidential.com. or view him at www.thomasjeffersonwinecompany.com.
Jason Frame
Manager, Holoshape Products, Inc.
Jason is a graduate of James Madison University, a partner, and the creative manager of Holoshape Products since 2004. He has extensive knowledge of holographic labels and associated products including design, production, and support services.